Valentine NYC: Your new favorite lingerie

I’ve been so looking forward to sharing this post! BEYOND proud of my good friend Paloma Jonas and her girlfriend Whitney Brown on the launch of their gorgeous lingerie line that is… Valentine.

How fitting for today right?!

Talk about feeling sexy in your own skin, these ladies nailed it. With the debut of their super comfortable (and way way sexy) lace bra and panty set (my favorite is the Garden Green Shangri-La Bra) I am already eagerly anticipating the yummyness that is sure to follow.

Feast your eyes on an inside look into the Valentine world...


Paloma and I first discovered our mutual love for lingerie while at a party in NYC a couple years back. We both had similar issues with the lack of bra choices (that were semi affordable) that were not padded, underwire or just... cheesy. Most of all, the lack of options for smaller busted gals like ourselves. It’s been amazing to witness her journey as a designer and see their passion come to fruition. Valentine is the perfect combination of romance and sass, just the way it should be.

These ladies continue to inspire with their beautifully curated blog which features couples, sexy singles and beautiful friends lounging in their happy places. It’s an intimate look into how romantic life should be, it encourages us all to embrace that! You know us at UD, finding your sexy is what we are all about.



+ Add a Comment
This question is for testing whether you are a human visitor and to prevent automated spam submissions.


Sun, 02/16/2014 - 11:22

I am so smitten with this fledgling brand. As soon as i discovered them (less than i week ago) i was filled with the urge to just buy all the bras and give them out to my small busted friends and my mother because i truly feel they're beyond perfect! They just embody everything that makes me confident about my small bust. They're delicate and beautiful. I'm also very pleased that these photos were taken with a small busted model. I've got some serious penny pinching and saving up to do but hopefully i, and everyone i love with a small bust, will eventually own one of these sets!


Mon, 03/03/2014 - 22:03

Lamb, yes you nailed it...delicate and beautiful. The thing I also love is, although dainty, it holds up for all day wear. Xo


Sat, 03/01/2014 - 08:57

Love these pictures and can't wait to pick up a Valentine bra!


Mon, 03/03/2014 - 22:04

Melissa, highly encourage it! Much more cost effective than a kiki... which leaves me to think, why not get every color?

Upstairs Downstairs is here to celebrate what being a woman is all about. What better way than lingerie? So much more than just what you put on underneath your clothes, it’s a love for the experience of being a woman.

Search form